Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily?
So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product.
1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo.
2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :)
I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science.
With all of this said here are my recommendations for using this product!
1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle
2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex.
3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here.
4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you.
Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!
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This item: Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.
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Product Description
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Amazing transformations.
For Blonde, Platinum & Silver/Gray Hair Types
Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash!
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Neutralize Brassiness in Blonde Silver & Gray Hair
This range was designed to work on all lightened hair, whether that be chemically or naturally!
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Yellow, be gone!
Revolutionary Violet Technology Counteracts Yellow
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
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Less time in the chair!
Extend Time Between Salon Visits
This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!
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The Strongest Purple Shampoo That You Can Buy!
An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!
Real People. Real Results.
Instant Toning
"This is THE product for keeping my blonde hair fresh, removing all yellow tones."
- Calystabelle
Keeps My Greys Looking Fresh
"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!"
- Mireya
Less Time at the Salon
"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!"
- Emma
Healthy Hair
"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!"
- Emily
SULFATE + PARABEN FREE
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.
100% CRUELTY FREE + VEGAN
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.
100% RECYCLED PLASTIC BOTTLES
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.
ETHICALLY SOURCED INGREDIENTS
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
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A blondes best friend!
The Saviour for Blonde, Platinum & Silver/Grays!
Highly effective products that give you instant, salon-worthy results!
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Nourish & Neutralize
Purple Mask
A deeply hydrating toning treatment that will help control frizz, reduce breakages & split ends.
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Smooth & Tone
Purple Conditioner
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
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Multi-tasking Toning.
Purple Leave In Conditioner
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
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Perfect for blondes!
Purple Bundles & Sets
Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.
BOLD UNIQ
 Purple Shampoo |  Purple Conditioner |  BoldUniq Purple Hair Mask |  Shampoo & Conditioner Set |  Tro Gift Set | |
|---|---|---|---|---|---|
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Customer Reviews
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56,891
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56,891
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52,734
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56,891
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56,891
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Price
| $29.99 | $29.99 | — | — | $72.99 |
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Scent
| - | Citrus | Citrus | — | — |
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Size
| 8 Fl Oz (Pack of 1) | 8 Fl Oz (Pack of 1) | 6.80 Fl Oz (Pack of 1) | — | — |
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Blonde, Platinum & Gray/Silver
| ✔ | ✔ | ✔ | ✔ | ✔ |
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Dry, Damaged
| ✔ | ✔ | ✔ | ✔ | ✔ |
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Chemically Treated
| ✔ | ✔ | ✔ | ✔ | ✔ |
Compare with similar items
This Item  Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan. | Recommendations  |  |  |  |  | |
| Price | $72.99 | -20% $15.99 List: $19.98 | $49.90 | $27.90 | $25.95 | $28.00 |
| Price Per Unit | $3.21 / Fl Oz | $1.18 / Fl Oz | $1.27 / Ounce | $0.87 / Fl Oz | $25.95 / Count | $1.40 / Fl Oz |
| Delivery | Get it as soon as Wednesday, Apr 9 | Get it as soon as Wednesday, Apr 9 | Get it as soon as Wednesday, Apr 9 | Get it as soon as Saturday, Apr 19 | Get it as soon as Wednesday, Apr 9 | Get it as soon as Wednesday, Apr 9 |
| Customer Ratings | ||||||
| Sold By | Bold Uniq | Amazon.com | Bold Uniq | VANIDOX | KERATIN RESEARCH | KERATIN RESEARCH |
| scent | Floral base with fruity notes of orange | Violet & Thyme | — | Infused with Natural Oils | — | Argan Oil,Natural |
| hair type | All | Dry, Damaged, bleached hair | Dry, Damaged | All | Chemically Treated, Damaged, Dry, Color Treated | All |
| weight | 1156 grams | 1.02 pounds | 12 ounces | — | — | 20 ounces |
| product benefit | Moisturizing,Nourishing,Softening | Hydrating | Damage Control | Color Protection and Brassiness Control | Shine,Moisturizing,Gentle | Deep hydration and strengthening, restoration, frizz control, vegan-friendly |
Works!
Works better than anything else I’ve tried, but it does need to sit a good 10 minutes (at least on my hair). I highlight my hair and no matter how ashy/cool I ask them to do it, it always turns out warm. Plus my hair pulls red and becomes brassy within weeks of getting it done. My current highlights are 5 months old, so we’re very warm and a bit brassy. I don’t have a great before photo but attached are before and after. After shampoo with my hair coated my hair, the purple shampoo and lather it up a bit, then let it sit for about 10 minutes before rinsing. I did not bother with the gloves, and they are a pain to get on in the shower and although my hands are initially stained purple, by the end of the shower, they are not. The first time I use this I only left it on for five minutes and made no noticeable difference. 10 minutes was perfect.
Top reviews from the United States
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- Reviewed in the United States on January 12, 2025
- Reviewed in the United States on January 6, 2025
Got this set hesitating if it will work or no. I started using it right after getting my hair colored blonde. Let me tell you! This shampoo and conditioner works like a charm. The shampoo is super powerful! Be careful keeping it for too long on the hair. IT WILL COLOR THE HAIR in purple shade. It happened to me once. I actually liked it somewhat, but still. Something to keep in mind. Also, it washed away in few days. The conditioner is somewhat helpful. I didn’t really see a difference using it or no. The only one minute of this set is if you don’t wash it off your bath tub right away - you will have purple stains all over. And right after use - the hands will also stay purple for the rest of the day. I do think the set dried my hair a little bit. So, I usually use another good quality conditioner afterwards.
Images in this review
Top reviews from other countries
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Pure_NeugierReviewed in Germany on November 15, 2022
Sehr geschmeidiges Haar
Style: ConditionerVerified Purchase -
CristinaReviewed in Spain on April 3, 2023
¡El mejor matizador que he probado! (Y he probado unos cuantos)
Style: Shampoo, Conditioner & MaskVerified Purchase -
BlandineReviewed in France on July 22, 2019
Correspond parfaitement à ce qu'il doir faire.
Style: ShampooVerified Purchase
Je teins mes cheveux en blond cendré, mais j'ai une base cuivrée, et les reflets ressortent toujours.BlandineCorrespond parfaitement à ce qu'il doir faire.
Reviewed in France on July 22, 2019
J'ai déjà testé plusieurs soins, masques, shampoings, spray après shampoings, pour rectifier la couleur et obtenir le cendré que je veux.
Je suis très satisfaite de l'efficacité de ce soin.
J'ai suivi les indications et laissé posé deux minutes la première fois, et mes cheveux ont pris une belle couleur blonde, sans jaune, sans cuivre je pense que j'aurais pu laisser poser deux minutes de plus d'ailleurs, ce que je ferai la prochaine fois.
Je n'ai eu aucun soupçon de reflet violet je pense que les gens qui s'en plaignent laissent shampoing trop longtemps, ou alors ont les cheveux poreux et abîmés.
Bref, je suis satisfaite complètement, car même si certains masques fonctionnent bien il faut les laisser poser lgtps, et les sprays dessèchent quand même pas mal.
Attention quand même, c'est un bémol, le shampoing sèche les cheveux, mais il suffit de faire un soin ensuite, et tout est réglé,
Le prix est plus que correct pour ce résultat .
Images in this review
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